Ancestors

For our ancestors, PAIN was a lion in the bushes, waiting to eat them. To stay alive, we avoided pain... ran away.

Today, we still want the easy, painless way. The magic diet pill. The get rich scheme. Six pack abs. Today, not next year.

Move toward the PAIN.

Do that last rep that makes your knees shake. Control your calories. Keep going despite all obstacles. 

The pain you experience, the voice in your head telling you to quit, is an antiquated survival mechanism that's as useful as a spear against a machine gun.

Don't stop.

Soon, the lions will be afraid of YOU.

REWIRE YOUR BRAIN. Start again today.