Easter is
the second most important candy-eating occasion of the year for
Americans, who consumed 7 billion pounds of candy in 2011, according to
the National Confectioner's Association.
In 2012, Americans spent nearly $2.1 billion on Easter candy.
If I'm not mistaken, doesn't the Easter holiday consist of ONE weekend? So WHY are these products out for about 2 months?
Why do yellow packaged, egg shaped, chocolate bars look more inviting
than the regular chocolate bars that we see throughout the year?
MARKETING!!!! The new packaging and new shapes makes us think that is is a new product. We think that this is new and we need to try it. We also think that Easter is going to be over, and we cannot get this type of chocolate anymore, we will miss out!
Now, don't get me wrong, I am the worlds biggest chocoholic and Reeses fan. I used to buy those Christmas tree Reeses and Easter Reeses and eat the whole bag in my car on the way home! And yes, I do believe there is a better chocolate:reeses ratio in these shapes... BUT..
DON'T let them WIN! Reeses and Hersheys bars are on the shelves 365 days of the year, just because they are in new, brightly colored packaging, and new shapes does not mean we need to "try" them again. We are not missing out on anything at all by not giving into these marketing strategies.
STAY STRONG!
DON'T let these smart marketing people ruin your healthy life style - it's all about making money anyway! These people are trying to make money off of YOUR inhibitions.
Stay on the outside of the grocery store this Easter and avoid
temptations. Close your eyes when you walk into the store and when you
get into the check out line.
STICK to your grocery list.
Add healthy snacks to your meal plan for the next few weeks to avoid snacking on candy!
You are STRONGER than Easter marketing strategies, I promise.
Easter is
the second most important candy-eating occasion of the year for
Americans, who consumed 7 billion pounds of candy in 2011, according to
the National Confectioner's Association.
In 2012, Americans spent nearly $2.1 billion on Easter candy.
Why do yellow packaged, egg shaped, chocolate bars look more inviting than the regular chocolate bars that we see throughout the year?
STAY STRONG!
Stay on the outside of the grocery store this Easter and avoid temptations. Close your eyes when you walk into the store and when you get into the check out line.
STICK to your grocery list.
Add healthy snacks to your meal plan for the next few weeks to avoid snacking on candy!
You are STRONGER than Easter marketing strategies, I promise.
In 2012, Americans spent nearly $2.1 billion on Easter candy.
If I'm not mistaken, doesn't the Easter holiday consist of ONE weekend? So WHY are these products out for about 2 months?
Why do yellow packaged, egg shaped, chocolate bars look more inviting than the regular chocolate bars that we see throughout the year?
MARKETING!!!! The new packaging and new shapes makes us think that is is a new product. We think that this is new and we need to try it. We also think that Easter is going to be over, and we cannot get this type of chocolate anymore, we will miss out!
Now, don't get me wrong, I am the worlds biggest chocoholic and Reeses fan. I used to buy those Christmas tree Reeses and Easter Reeses and eat the whole bag in my car on the way home! And yes, I do believe there is a better chocolate:reeses ratio in these shapes... BUT..
DON'T let them WIN! Reeses and Hersheys bars are on the shelves 365 days of the year, just because they are in new, brightly colored packaging, and new shapes does not mean we need to "try" them again. We are not missing out on anything at all by not giving into these marketing strategies.
STAY STRONG!
DON'T let these smart marketing people ruin your healthy life style - it's all about making money anyway! These people are trying to make money off of YOUR inhibitions.
Stay on the outside of the grocery store this Easter and avoid temptations. Close your eyes when you walk into the store and when you get into the check out line.
STICK to your grocery list.
Add healthy snacks to your meal plan for the next few weeks to avoid snacking on candy!
You are STRONGER than Easter marketing strategies, I promise.
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